About Google Analytics

Google Analytics is a service that helps you track your website fully. It is useful to the webmaster for with the results gained, you can make different strategies for the development of our website. In terms of features, prestige, reliability, service is not inferior to any other pay service charge. You can see the number of visitors per day, number of pages they viewed, the number of people return to the site, and so much more ... Information are clearly shown as graphs or tables, and you can extract it into xml files, txt to see covered were on the computer. With great features, increased reliability, Google Analytis is a service worth the attention of the webmaster.

Google Analytics interface consists of two parts:
- Analytics Settings: To manage the list of sites.
- View Reports: To receive reports from the monitoring site.

You click on each item to use, web page response fairly quickly.

Sign up and use

The registration and use is simple. You just address www.google.com / analytics and sign in with your Google account. Once logged, Google Analytics interface will appear. If you have not set up a Web site tracking, you click on the link Add Website Profile in table Website profile to start.

First, you need to declare the site should be monitored. Under Choose Website Profile Type you choose Add a Profile for a New Domain to create a new website profile, or select Profile for an existing domain old profile to edit from the front. Category Add a Profile for a New Domain, You enter your website domain name. If you set up from the previous track, you just press the button Finish to finish and get code from Google Analytics. If the first time, you will have to declare some personal information again.

On the website, you also need to copy the code from Google Analytics and Body card inserted into the rear of each site if it is made of HTML. With dynamic pages, you simply insert into the template of the site only.

Website tracking
After following the steps above, your site is ready to be monitored. In part Analytics Settings click on the name you need to track website in Website Profiles section.

At the interface of the items View Reports you will see left-hand side are listed the types of monitoring, the right hand side is a table detailing each item displayed. Details are presented as charts or tables is very intuitive. You can click on each item to view the parameters. You can see the number of visitors, number of new visitors, number of people find your website in search engines, the keywords used most often to find your site, etc. .. Beneath each section also has a track Help (in English) is easy to help you make the most of Google Analytics. In addition, you can review the parameters of previous days by clicking on the date to view the item Date Range.

To print the track, you click on the printer icon on the toolbar of each section for details. There are also three icons help you to export the information into the files in text format is 3 txt, xml, xls.

Setting up filters
In addition to useful features, Google also gives you a tool to help filter the information before release for your review. To use this feature, at the interface, please click on the Analytics Settings Filter Manager. Here you will find a list of filters that you have set. If not set any filter, you click Add Filter to establish a new filter. Under Add FilterYou select the filter name, type filter (Filter Type) and the website you want to set the filter.

Google gives you a lot of useful filter types, here is an overview of each filter:
- Exclude all traffic from a domain: Use this filter to not receive access from a certain address, such as an ISP.
- Exclude all traffic from an IP address: This filter will eliminate all access from a certain IP address.
- Include only traffic to a subdirectory: This filter will help you get information from a subdomain of the website.

There are also items Custom Filter helps you to customize your own filters:
- Exclude: This section helps you eliminate not track an item.
- Include: Only receive information in a certain section and skip the other sections.
- Lowercase: Lowercase filter.
- Upcase: Uppercase filter.
- Search and Replace: Search and replace string in the directory.
- Lookup Table: This item is not usable.
- Advanced: This section allows you to customize a filter type which is suitable for the job itself.

Google Analytics Dashboard is changed in November last year a new interface along with the updated advanced customization features for the segments in Advanced Segments, Allowing users to customize the advanced options to track the flow of visitors to their site.

In addition, users can now compare the parameters with each other over time with a new chart by selecting the item and then click tracking Visualize. This is a new feature Google has been notice on his blog.