On Pay Per Click Advertising, In-Text and Adsense Supplements

Google Adsense is possibly the most widely used site monetization option today. Many publishers today seek for additional website advertising solutions. Some of these solutions are used as supplementary to Google Adsense, and can be a great additive to a publisher’s earnings. When it comes to monetizing a website a lot of people automatically think of Google Adsense. But if you are looking for an ad network that would work alongside Adsense, you’ll be pleased to know that there are several options around. Many site owners use a combination of advertising strategies to earn the best income from their efforts, so it’s worth shopping around to find what will work best for you.

An Adsense supplement doesn’t just have to be a static ad block or a text ad on your website either. You can use banners or buttons that have moving graphics in order to attract the eye of your visitors, although some people think that banners in particular are not a viable pay per click advertising solution because a lot of visitors don’t seem to notice them as much anymore.

In text ppc advertising is a relatively new option for expanding your ad reach, but it is fast becoming the best of the lot. It is a more subtle form of advertising as it results in keywords within your text appearing underlined. When someone hovers their mouse over them they will cause a small ad to load and appear on the screen which is related to that keyword. As a result it is not as intrusive as some other advertising methods and could be the best Adsense supplement there is for you. Today, several in text advertising companies offer pay per click advertising solutions.

So is there a ‘best Adsense supplement’? This for sure, depends on many factors. It takes testing out different methods to find out what works best for your site. What attracts the most action? What works best with your site’s layout? What keeps your visitors engaged without distracting them from the information they came to seek? Which format is most cost-effective?

Different sites are naturally aimed at different audiences, and while one group of people may respond better to Google Adsense because they are familiar with it, another audience may be better targeted by in text advertising. The combination can be highly successful as the ads will complement one another.

In the end, extensive testing and a touch of trial and error will win the day in your own personal situation, resulting in the best revenue for you.

Source:http://it4y.com