How to Improve Google Page Rank and Alexa Ranking

There's an art to making your website easier to find by search engines. If you're successful, it increases your Google page rank (PR) and Alexa ranking. Websites are one big popularity contest--the more hits you have, the higher your ranking with search engines. This leads to more business, more traffic and improved Google page and Alexa rankings.

Difficulty: Moderate

Instructions

1. 1
   Make your website stand out from your competitors. Appeal to software called spiders which search the Internet for websites containing relevant content.
   
2. 2
   Use content containing keywords that count towards your ranking. Every time some one types in a search for information, spiders scan the content.
   
3. 3
   Create copy on your website that is friendly to visitors and to spiders by writing your content designed with the visitor in mind first and the spider software second.
   
4. 4
   Use SEO copy writing to elevate your site's ranking in Google and Alexa by including targeted keywords and keyword descriptions right in the body of the text.
   
5. 5
   Elevate your site's relevant content to increase your PR rank within Google and other search engines. The increase in your (PR) in Google promotes your website in Google search listings.
   
6. 6
   Practice an effective SEO link-building campaign to increase your Alexa Ranking. Contact other sites that are relevant to your content and request a link back to your site. Alexa ranking is based on traffic to your website, and an active link means that their traffic is now also directed to your site.
   
   Source:http://www.ehow.com